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<strong>Kajian Branding Indonesia</strong>, [S.l.], v. 6, n. 2, p. 159-176, jan. 2025.
ISSN 2721-2092.
Available at: &lt;<a href="https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/1452" target="_new">https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/1452</a>&gt;. Date accessed: 22 feb. 2025.
doi: <a href="https://doi.org/10.21632/kbi.6.2.159-176">https://doi.org/10.21632/kbi.6.2.159-176</a>.