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<strong>Kajian Branding Indonesia</strong>, [S.l.], v. 6, n. 1, p. 15-29, june 2024.
ISSN 2721-2092.
Available at: &lt;<a href="https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/1293" target="_new">https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/1293</a>&gt;. Date accessed: 21 nov. 2024.
doi: <a href="https://doi.org/10.21632/kbi.6.1.15-29">https://doi.org/10.21632/kbi.6.1.15-29</a>.