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<strong>Kajian Branding Indonesia</strong>, [S.l.], v. 5, n. 2, p. 167-198, dec. 2023.
ISSN 2721-2092.
Available at: &lt;<a href="https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/1137" target="_new">https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/1137</a>&gt;. Date accessed: 14 may 2024.
doi: <a href="https://doi.org/10.21632/kbi.5.2.167-198">https://doi.org/10.21632/kbi.5.2.167-198</a>.