ANDIRA, Nabila Putri; 						PRASETYO, Raditya Adji; 						ANANDA, Artha Sejati.
 The Impact of K-Pop Idol on Brand Awareness, Hedonic Shopping Motivation, and Purchase Intention.
<strong>Kajian Branding Indonesia</strong>, [S.l.], v. 5, n. 1, p. 1-15, may 2023.
ISSN 2721-2092.
Available at: &lt;<a href="https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/1016" target="_new">https://journal.prasetiyamulya.ac.id/journal/index.php/kbi/article/view/1016</a>&gt;. Date accessed: 24 nov. 2024.
doi: <a href="https://doi.org/10.21632/kbi.5.1.1-15">https://doi.org/10.21632/kbi.5.1.1-15</a>.