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 Analysis of Consumers Rational and Emotional Motives in Making Purchases to Improve Marketing Strategy.
<strong>Indonesian Business Review</strong>, [S.l.], v. 6, n. 1, p. 1-14, june 2023.
ISSN 2654-6213.
Available at: &lt;<a href="https://journal.prasetiyamulya.ac.id/journal/index.php/ibr/article/view/956" target="_new">https://journal.prasetiyamulya.ac.id/journal/index.php/ibr/article/view/956</a>&gt;. Date accessed: 22 dec. 2024.
doi: <a href="https://doi.org/10.21632/ibr.6.1.1-14">https://doi.org/10.21632/ibr.6.1.1-14</a>.