Windharta, A., 		Efendy, A., 		Christian, D., & 		Damahuri, M.
(2020).
 Pengembangan Produk Baru dengan menggunakan Means-End Chain Theory : Kasus Water+.
<em>Indonesian Business Review, 2</em>(2), 315-354.
Retrieved from <a href="https://journal.prasetiyamulya.ac.id/journal/index.php/ibr/article/view/408" target="_new">https://journal.prasetiyamulya.ac.id/journal/index.php/ibr/article/view/408</a>