WINDHARTA, Aldinata et al.
 Pengembangan Produk Baru dengan menggunakan Means-End Chain Theory : Kasus Water+.
<strong>Indonesian Business Review</strong>, [S.l.], v. 2, n. 2, p. 315-354, feb. 2020.
ISSN 2654-6213.
Available at: &lt;<a href="https://journal.prasetiyamulya.ac.id/journal/index.php/ibr/article/view/408" target="_new">https://journal.prasetiyamulya.ac.id/journal/index.php/ibr/article/view/408</a>&gt;. Date accessed: 24 nov. 2024.